Law Firm Marketing – Top things to consider when hiring a Consultant
There are several things that you need to take in mind when hiring a law firm consultant. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions do not apply to those other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Ensure that the Consultant is a Lawyer
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of Their Payment Structures
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
Marketing techniques are several. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.