It is an increasing phenomenon that people are going online to look for homes and to find realtors. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
Business people in real estate can take several steps to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The developed local keywords should repeatedly appear on the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. This is due to the fact that they are key engagements on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.